Promised Grounds

Brand Identity
Packaging

A purpose-driven specialty coffee brand anchored in faith-based stewardship. A coffee ritual creates daily opportunities to uplift, connect and bring joy. Our team had the opportunity to achieve this through a contemporary take on the otherwise serious religious topic. This branding is inspired by the blue of the sky to the blue of the ocean and every bit of God’s creation in between the 2.

In addition, Promised Grounds’ Ounce for Ounce promise is a guarantee that they will match every ounce of coffee sold with an ounce of water to someone in need. An identity extension was made for this.