Filterbuy

Brand Identity
Strategic Packaging
Amazon/Print
Photography Direction

FilterBuy Air Filters, a company specializing in providing air filters in any shape and size (172 sizes + custom sizes), is a long-term, ongoing project that involves taking branding from concept to execution, including print and delivery to customers. I lead the design direction for branding, packaging, and photography, ensuring a cohesive and recognizable look by unifying key elements such as the signature green gradient and other essential brand assets. We wanted to showcase FilterBuy's versatility through the flexible box pattern, which is applied to numerous items throughout the company.

​